Jeffrey Friedberg is Chief Trust Architect for Microsoft. He focuses on new ways that people, organizations, and governments can benefit from the ever expanding flows of data that fuel our digital lifestyle and economy, while at the same time reducing the risks to personal freedoms, intellectual property, and critical infrastructure. This effort includes investigating ways to make privacy and security features more usable for consumers and businesses. He speaks publicly on strategies for reducing Internet threats such as identity theft and has testified before congress on protecting users from spyware. He co-authored the Microsoft Privacy Standard for Development and was responsible for Windows Privacy. Previously at Microsoft he focused on privacy and legal issues relating to the Windows Media Platform and was a Group Program Manager for Microsoft's graphics software. He has over 30 years of software development experience, and has delivered products that range from graphics supercomputers used in medical imaging to next-generation gaming devices. As VP of Engineering at Silicon Gaming, he helped launch an IPO and chaired the Gaming Manufacturers Association. At Digital Equipment Corporation, he co-architected the industry standard 3D graphics extensions for the MIT X Window System. In addition to being a Certified Information Privacy Professional, he has a formal background in Computer Graphics and a B.S. degree in Computer Science from Cornell University.